Why use Gemma?
Haircare made
simple through science
Why use Gemma?
Haircare made
simple through science
The problem...
Over 70% of women feel that the haircare aisle at their store is overwhelming because there are so many choices. We couldn’t agree more. I mean, we love options, but this makes our head spin (and that can cause real frizz and massive tangling!).


Our solution...
Our scientists developed a set of salon-grade products using ingredients that are known to provide amazing benefits for hair. The list includes a huge number of natural and synthetic materials such as…
And this is good for you because...
In addition to developing these amazing formulas, our scientists have also developed a system to determine which ones are right for each person. By answering our quiz questions, you’re providing data that is fed into our algorithm to calculate the products that will address your hair type and your biggest hair concerns. So you don’t have to guess what to use!
